Kuruganti, Sandhaya <br/><br/>
Business Analytics :  applications To Consumer Marketing /  
by Sandhya Kuruganti & Handol Basu. 
 - New Delhi :  McGraw Hill,  c2015. 
 - 716 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789351341598 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business intelligence.<br/>Electronic commerce.<br/>Cyberspace
<br/><br/><label>Dewey Class. No.: </label>658.401  / KUB