TY  - BOOK
AU  - Kuruganti, Sandhaya
AU  - Basu, Hindol.
TI  - Business Analytics: applications To Consumer Marketing / 
SN  - 9789351341598
U1  - 658.401 23
PY  - 2015///
CY  - New Delhi
PB  - McGraw Hill
KW  - Business intelligence
KW  - Electronic commerce
KW  - Cyberspace
N1  - Includes bibliographical references and index
ER  -