Hanson, Ward. <br/><br/>
Digital analytics for marketing / 
by Ward Hanson, Kirthi Kalayanam. 
 - New York, :  Cangage;  c2007. 
 - 642 p, :  ill, ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131517123 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media.
<br/><br/><label>Dewey Class. No.: </label>658.872  / HAI