TY  - BOOK
AU  - Yemm,Graham
AU  - andrews, craig
TI  - Advertising promotion and Other aspects of Integrated marketing communications
SN  - 9788131528242
U1  - 658.82 
PY  - 2013///
CY  - india
PB  - Cengage
KW  - communication
KW  - marketing
N1  - Includes index
ER  -