czinkota, Michael r. <br/><br/>
Marketing management /  
by Michael r. czinkota and masaaki kotabe.  
 - New Delhi :  Cengage ;  c1998. 
 - xxv, 598 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9788131501177 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / CZM