TY  - BOOK
AU  - czinkota,Michael r.
AU  - Hills,Gerald E.
AU  - Woodruff,Robert B.
TI  - Marketing management / 
SN  - 9788131501177
U1  - 658.8 
PY  - 1998///
CY  - New Delhi
PB  - Cengage
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -