TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel
TI  - Strategic marketing / 
SN  - 9780070682603
U1  - 658.802 
PY  - 2006/// [Reprinted 2010]
CY  - New Delhi
PB  - McGraw-Hill Education
KW  - Marketing--Management
KW  - Marketing--Decision making
N1  - Includes index
ER  -