pride, William m. <br/><br/>
Principles of marketing /  
by william m. pride. and o.c. Farrell. 
 - 18th ed. 
 - New York. :  Cengage,  c11435. 
 - xxxi, 687 p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>9789353502447 9353502446 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRP