Christopher, Martin. <br/><br/>
Relationship marketing :   creating shareholder value /  
by Martin Christopher, Adrian Payne and David Ballantyne. 
 - Oxford ; Burlington, MA :  Elsevier Butterworth-Heinemann,  c2002. 
 - xvi, 242 p. :  ill. ;  24 cm. 
<br/><br/> Previous ed.: 1991. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750648392 9780750648394 
<br/><br/><label>LCCN: </label>2005362836 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .C52717 2002 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CHR