Blythe, Jim <br/><br/>
Essentials of marketing /  
by Jim Blythe and Jane Martin. 
 - Seventh edition. 
 - New York :  Pearson Education,  c2019 
 - xx, 361 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292244105 9781292244136 
<br/><br/><label>LCCN: </label>2018058028 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B485 2019 
<br/><br/><label>Dewey Class. No.: </label>658.802  / BLE