Lovelock, Christopher H. <br/><br/>
Services marketing :   people, technology, strategy /  
by Christopher Lovelock, Jochen Wirtz. 
 - 7 th ed. 
 - Delhi :  Pearson,  2016 
 - xviii, 673 p. :  ill., map ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9788131759394 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOS