TY  - BOOK
AU  - Hooley, Graham J.
AU  - Piercy, Nigel.
ED  - Nicoulaud, Brigitte.
TI  - Marketing strategy and competitive positioning
SN  - 9788131727997
U1  - 658.802 	 
PY  - 2015///
CY  - New Delhi
PB  - Pearson
KW  - Target marketing
N1  - Includes bibliographical references and index
ER  -