Lamb, Charles W. <br/><br/>
MKTG /  A South-Asian Perspective. 
Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. 
 - New Delhi:  Cengage Learning,  2015 
 - xvii ,971 p.  :  chiefly col. ill. ;  28 cm. 
<br/><br/>Includes  index. 
<br/><br/><label>ISBN: </label>9788131517086 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAM