TY  - BOOK
AU  - Lamb, Charles W.
AU  - Hair, Joseph F.
AU  - Sharma, Dheeraj.
AU  - McDaniel, Carl D.
TI  - MKTG: A South-Asian Perspective
SN  - 9788131517086
U1  - 658.8 
PY  - 2015///
CY  - New Delhi
PB  - Cengage Learning
KW  - Marketing Management
N1  - Includes  index
ER  -