TY  - BOOK
AU  - Fortner, Robert S.
AU  - Fortner, Robert S.
AU  - Fackler, Mark .
TI  - The handbook of media and mass communication theory
SN  - 9780470675052
U1  - 302.23072 
PY  - 2014///
CY  - Chichester, West Sussex, UK
PB  - Wiley
KW  - Mass media
N1  - Includes bibliographical references and index
ER  -