KELLER ,KEVIN LANE <br/><br/>
STATEGIC BRAND MANAGEMENT :  BUILDING, MEASURING AND MANAGING BRAND EQUITY/ by 
KEVIN LANE KELLER. 
 - 5th. 
 - NOIDA:  PEARSON,  2025. 
 - 642p.;  ill.,  28cm. 
<br/><br/><label>ISBN: </label>9789353946135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEV