TY  - BOOK
AU  -  KELLER ,KEVIN LANE
AU  - AMBI MG PARAMESWARAN
AU  - VANITHA SWAMINATHAN
TI  - STATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY/ by
SN  - 9789353946135
U1  - 658.827 
PY  - 2025///
CY  - NOIDA
PB  - PEARSON
KW  - MANAGEMENT
ER  -