Kotler,Philip  <br/><br/>
Principles of marketing /by 
Philip Kotler ... [et al.]. 
 - 19th ed. 
 - India :  Pearson,  2023. 
 - xxiv, 736 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789357055215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economics marketing
<br/><br/><label>Dewey Class. No.: </label>658.8   / PRI