Kitchen,Philip J. <br/><br/>
Integrated marketing communications:	  A Global brand-driven approach/ by 
by Philip J. Kitchen & Marwa E. Tourky 
 - 2nd.ed. 
 - Switzerland:  Palgrave Macmillan,  2022. 
 - x, 374p. :  ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>9783030764159 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing -Periodicals.<br/>Advertising-Periodicals.
<br/><br/><label>Dewey Class. No.: </label>658.802  / KII