TY  - BOOK
AU  - Kitchen,Philip J.
AU  - Marwa E. Tourky
TI  - Integrated marketing communications:	: A Global brand-driven approach/ by
SN  - 9783030764159
U1  - 658.802 
PY  - 2022///
CY  - Switzerland
PB  - Palgrave Macmillan
KW  - Communication in marketing -Periodicals
KW  - Advertising-Periodicals
ER  -