TY  - BOOK
AU  - Batra, Rajeev 
AU  - Aaker, David A.
AU  - Myers, John G.
AU  - Swaminathan, Freda
TI  - Advertising management/by
SN  - 9789356065130
U1  - 659.1 
PY  - 2025///
CY  - Noida
PB  - Pearson
KW  - Management Advertising
ER  -