Wirtz, Jochen. <br/><br/>
Services marketing :  people, technology, strategy / 
Jochen Wirtz. 
 - 9 th ed. 
 - New Jersey :   World Scientific Publishing Co. Inc.,   2022 
 - xvii, 665p. :  Illustrations ;  28cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781944659004 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIS