TY  - BOOK
AU  - Wirtz, Jochen.
AU  - Lovelock, Christopher H.
TI  - Services marketing: people, technology, strategy 
SN  - 9781944659004
U1  - 658.8 
PY  - 2022///
CY  - New Jersey : 
PB  - World Scientific Publishing Co. Inc., 
KW  - Marketing - management
N1  - Includes index
ER  -