Cravens, David W. <br/><br/>
Strategic marketing / by 
David W. Cravens, Nigel F. Piercy. 
 - 9 th ed. 
 - New York   McGraw-Hill/Irwin ,  2009. 
 - xv, 784p   ill.;  26 cm. 
<br/><br/><label>ISBN: </label>9780073381008 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -Decision making<br/>Marketing -Management<br/>Marketing  Management --Case studies
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRS