TY  - BOOK
AU  - Cravens, David W.
TI  - Strategic marketing / by
SN  - 9780073381008
U1  - 658.802 
PY  - 2009///
CY  - New York 
PB  - McGraw-Hill/Irwin
KW  - Marketing -Decision making
KW  - Marketing -Management
KW  - Marketing  Management --Case studies
ER  -