TY  - BOOK
AU  - Hooley , Graham
AU  -  Nigel F,Piercy  
AU  - John M .Rudd
AU  -  Brigitte Nicoulaud
TI  - Marketing Straregy &  Competitive Positioning /by
SN  - 978-1292017310
U1  - 658.8 
PY  - 2017///
CY  - UK
PB  - Person
KW  - Marketing
N1  - Includes ,index
ER  -