Velayudhan, Sanal Kumar, <br/><br/>
Rural marketing :  Text and Cases / 
by C. G. Krishnamacharyulu. 
 - 2nd ed. 
 - New Delhi ;  PEARSON;  2002. 
 - 196 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references . 
<br/><br/><label>ISBN: </label>9788131732632 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Consumer behavior--India.--India.
<br/><br/><label>Dewey Class. No.: </label>381.0954  / KPR