TY  - BOOK
AU  - Velayudhan,Sanal Kumar
TI  - Rural marketing: Text and Cases 
SN  - 9788131732632
U1  - 381.0954 23
PY  - 2002///
CY  - New Delhi
PB  - PEARSON
KW  - Marketing
KW  - Consumer behavior
KW  - India
N1  - Includes bibliographical references
ER  -