Mohr, Jakki J. Marketing of high technology products and innovations / by Jakki Mohr, Sanjit Sengupta and Stanley Slater. - New Delhi : Pearson, c2013 - 542 p. : ill. ; 24 cm. Includes index. ISBN: 9789332536623 Subjects--Topical Terms: Marketing Dewey Class. No.: 620.0068 / MOM