Business research methods : A South -Asian perspective /
William G. Zikmund , Barry J Babin, Jon C Carr, Atanu Ashikary, Mitch Griffin.
- 8th ed. / William G. Zikmund ... [et al.].
- Mason, OH : New Delhi ; South-Western Cengage Learning, c2016.
- xxiv, 746 p. : ill. ; 27 cm.
Rev. ed. of: Business research methods / William G. Zikmund. 7th ed. c2003.