Baker, Michael J.,  1935- <br/><br/>
Product strategy and management / 
by Michael Baker and Susan Hart. 
 - 2nd ed. 
 - Harlow, England ;  New York :  FT Prentice Hall,  2007. 
 - xviii, 541 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references  and index. 
<br/><br/><label>ISBN: </label>9788131724286 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>New products--Management--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.56  / BAP