Kotler, Philip <br/><br/>
Marketing management /  
by Philip Kotler ...[et.al]. 
 - 14th ed. 
 - New Delhi :  Prentice-Hall of India,  c2013. 
 - xxxvii, 729+120 p.   ill.   28 cm. 
<br/><br/>Includes bibliographies 
<br/><br/><label>ISBN: </label>9788131767160 9788131731017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR