Clow, Kenneth E. Integrated advertising, promotion & marketing communications / by Kenneth E. Clow, and Donald Baack. - 6th , 8th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. - xxvii, 538 p. : ill. ; 28 cm. Includes bibliographical references and indexes. ISBN: 9789332518377 Subjects--Topical Terms: Communication in marketing.Advertising. Dewey Class. No.: 858.8 / CLI