Kotler, Philip. Principles of marketing / by Philip Kotler and Gray Armstrong. - 15th ed. - New Jersey : Pearson, c2008 [2010]. - xxiii, 732 p. : ill. ; 24 cm. Includes index. ISBN: 9789332558472 Subjects--Topical Terms: Marketing.Marketing--Management.Europe. Dewey Class. No.: 658.8 / KOP