Kotler, Philip <br/><br/>
Principles of marketing / 
by Philip Kotler, Gary Armstrong and Prafulla Y. Agnihotri. 
 - 17th ed. 
 - New Delhi :  Pearson,  c2018. 
 - xxi, 699 p. :  ill. col. ;  28 cm. 
<br/><br/><label>ISBN: </label>9789352865611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOP