Lovelock, Christopher H.
Services marketing : people, technology, strategy /
by Christopher Lovelock, Jochen Wirtz, and Chatterjee, jayanta.
- 5th ed.
- Delhi : Pearson, c2019.
- xviii, 817 p. : ill., map ; 26 cm.
Includes bibliographical references and indexes.
9789332587687
Professions
Service industries
658.8 / WIS