Burns, Alvin C. Marketing research / by Alvin C. Burns, Ann Veeck, Ronald F. Bush,. - 8th, 9th ed. - New Delhi: Pearson; 2017. - xiv, 489p. ; ill, ; 24 cm. Includes bibliographies and index. ISBN: 9789332584679 Subjects--Topical Terms: Marketing research. Dewey Class. No.: 658.83 / BUM