Roman mohona rao, k. <br/><br/>
Services marketing :  integrating customer focus across the firm / 
by   k. Roman mohona rao. 
 - 2nd ed. 
 - New Delhi :  McGraw-Hill,  c2011. 
 - xxxiv,546 p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9781259026812 9788131732250 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAS