TY  - BOOK
AU  - Roman mohona rao, k.
TI  - Services marketing: integrating customer focus across the firm 
SN  - 9781259026812
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - McGraw-Hill
KW  - Service industries--Marketing
KW  - Customer services
KW  - Marketing
N1  - Includes index
ER  -