Hoffman, Douglas. <br/><br/>
Services marketing /  
by k. Douglas Hoffman. and john e.g. Bateson. 
 - 5th ed. 
 - New Delhi :  Cengage,  c2017. 
 - xiv, 458p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9781259026812 9789386858771 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOS