TY  - BOOK
AU  - Hoffman, Douglas.
AU  -   Bateson, john e.g.
TI  - Services marketing / 
SN  - 9781259026812
U1  - 658.8 
PY  - 2017///
CY  - New Delhi
PB  - Cengage
KW  - Service industries--Marketing
KW  - Customer services
KW  - Marketing
N1  - Includes index
ER  -