Ferrell, o. c. Marketing Strtegy : text and cases / by O. C. Ferell. - 6th ed. - nepal : engage, c2014. - xxiv, 587p. ill. : 25cm. inctudes Index. ISBN: 9788131531822 Subjects--Topical Terms: Marketing Strategy.Marketing. Dewey Class. No.: 658.8 / FEM