Kendall, Kenneth. Systems Analysis and Design / by Kenneth Kendall & Julie E. Kendall. - 5th ed. - New Delhi : Prentice Hall Pub, c2002. - 914p. ill. : 25cm. inctudes Index. ISBN: 9788120321557 Subjects--Topical Terms: Marketing Strategy.Marketing. Dewey Class. No.: 658.4038011 / KES