TY  - BOOK
AU  - 
AU  - Kumar,Karthik
AU  - 
TI  - Digital analytics for marketing
SN  - 9789353501532
U1  - 658.8872 23
PY  - 2017///
CY  - New York
PB  - Routledge
KW  - Internet marketing
KW  - Social media
N1  - Includes bibliographical references and index
ER  -