TY  - BOOK
AU  - Moriarty,Sandra
AU  - Mitchell,Nancy D.
AU  - Wells,William D.
TI  - Advertising and Imc: Principles and practice 
SN  - 9789332574144
U1  - 659.10994 
PY  - 2014///
CY  - New Delhi
PB  - Pearson.
KW  - Sales promotion
KW  - Advertising
KW  - Communication in marketing
N1  - Includes index
ER  -