Keegan, Waren J. <br/><br/>
Global marketing management / 
by Waren J Keegan, Gautam Dutta. 
 - 8th ed. 
 - New Delhi :  Pearson,  c2017. 
 - 476 :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9789332584327 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Global marketing
<br/><br/><label>Dewey Class. No.: </label>658.84  / KEG