Jan, subash c. <br/><br/>
Marketing planning and strategy / 
by subhash c.jan. and George t. Haley. 
 - New Delhi :  Cengage,  c1998. 
 - xv, 643p. ;  ill. ;  24 cm. 
<br/><br/>Includes Index. 
<br/><br/><label>ISBN: </label>9788131531778 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / JAM