TY  - BOOK
AU  - Hanson,Ward
AU  - 
AU  - Kalyanam,Kirthi
AU  - 
TI  - Digital analytics for marketing
SN  - 9788131517123
U1  - 658.872 23
PY  - 2017///
CY  - New York
PB  - Routledge
KW  - Internet marketing
KW  - Social media
N1  - Includes bibliographical references and index
ER  -