Cateora, Philip R. <br/><br/>
International Marketing / 
by Philip R. Cateora, John L. Graham and Mary C Gilly, 
 - 16th 15th ed. 
 - New Delhi :  Tata McGraw-Hill,  c2013. 
 - 638 p. :  ill. ;  26 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9789387432321 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.<br/>Intercultural communication.
<br/><br/><label>Dewey Class. No.: </label>658.84  / CAI