TY  - BOOK
AU  - Cateora,Philip R.
AU  - Graham,John L.
AU  - Gilly,Mary C.
TI  - International Marketing
SN  - 9789387432321
U1  - 658.84 
PY  - 2013///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Export marketing
KW  - International business enterprises
KW  - Intercultural communication
N1  - Includes index
ER  -